Words, Ideas, Stuff
Some ideas and thoughts, captured with the view to help you.
We all know we’re in the midst of a rapidly changing global economy, and digital landscape. Increasing digital inclusion in a constantly changing environment is tough! A New Zealand Government report “Digital New Zealanders: The Pulse of Our Nation” shows that while an average of 15% of families across the country are without internet access, most of them are packed into low socioeconomic areas. And by the end of 2022, 87% of Kiwis should have access to ultra-fast broadband (UFB), putting New Zealand among the top five OECD countries for the proportion of the population with access.
Worldwide, 71% of 15-24 year olds are online. OECD data shows adults without information and communications technology (ICT) experience, even if employed, are likely to earn less than those with ICT skills.
We know that there’s paid growth in new digital jobs and these can be accessed and delivered remotely with access to good internet and the capability to do so.
While it seems the overarching infrastructure is well underway, access is only one indicator of digital inclusion, people must also have the motivation, skills, and confidence to go online.
Napoleon Hill was said to have come up with the phrase:
"Whatever the mind of (wo)man can conceive and believe, it can achieve."
A small percentage of any population are the big thinkers, the ones that can conceive of new, bold vocations. It’s the mass middle, the broader base and majority of young people that may have difficulty conceptualizing roles yet to form, or that do exist but not within their reality or perceived reach. This audience will benefit greatly from visibility on roles, pathways, and people ‘like me’ who are in these roles. A one percent lift in income for the mass middle, has a significant impact on the whole economy not just financially, but in terms of engagement, impact and wellbeing.
Career Education and Guidance in New Zealand Schools report states “We know that students become more engaged with learning if they are thinking about and preparing for the next steps in their lives. Young people who have learned to manage their own journeys through life are equipped to seize and create opportunities and participate fully in society and the economy.”
Assisting them to broaden their expectations and showcase more diverse possibilities for what those next steps can be, is essential. What exists today, may not exist tomorrow, so the imperative is even greater to help rangitahi see what’s possible.
“A Review of Careers Information, Advice, Guidance and Education (CIAGE)” in New Zealand by the PPTA shows the following:
“There is no shortage of careers information available, in fact there is probably too much information, but the key question is how well the information is packaged to meet the needs of learners and their families/whanau, especially those who are not already well informed.”
“Research shows that young people use their families/whanau as a major source of careers information, and this can be problematic, especially when there is only limited experience and knowledge of career options within the family/whanau.”
It is therefore essential that young people and their whanau develop knowledge on the changing workplace and nature of jobs.
In summary, young people are seeking career 'possibilities' between the ages of 12-14.5, and from there, narrow their choices down to what is seen as realistic? We need to expose them to newer, innovative, and broader roles, while they’re seeking possibility. The below model combines Ginzberg's career theory, with the New Zealand school career guidance model.
Career guidance kicks in around 15.5 ... a year AFTER rangatahi (young people) have already decided what's 'realistic' for them.
So make sure you're the one shining the light on big, bold, bad a$$ women and careers from the moment these little humans hatch and every day after, you never know how you're positively shaping them.
Image © Careering
At a recent Marketing conference in Ōtautahi, Christchurch, NZ, Dan West of FCB Digital in Auckland shared insights about how women are featured in advertising. It's disappointing that in 2019, how women are represented is still so abysmal.
Dan shared the research on the role women have when featured in ads which shows:
- 60% of women featured are in a negative light
- only 4% show women in aspirational roles
- and around 3% portray women as being relatively intelligent.
Remember the old saying that every dollar you spend casts a vote for the world you want to live in? Did you also know that the brands with the big advertising budgets are increasingly visible on all our social, media and digital platforms? The average Instagram user is on Insta every day and 90% of the top 100 brands in the world also have an Instagram account, so we're all hanging out in the same space. We as consumers have power to support brands that align with our values, don't underestimate that power and choose wisely what you follow, like or where you spend your hard earned cash!
There’s more you can do though.
If you work in a role where you manage or can influence your company or client’s brand, and how women are portrayed, start a new conversation or make the change. You can let people know about this sorry state of affairs and it’s likely that common sense and a desire to do the right thing will prevail. But if not, ask.
Ask directly for women to be portrayed positively.
Ask for real, diverse, interesting women … ask for them to steer clear of photo shopped bs, skeletal or unrealistic Barbie body types, or one-dimensional vapid shots, or images that show women as lacking aspiration or intelligence.
We all know women that have these and more, in spades, so let’s make sure we are all seeing these types of women reflected in the media and in advertising. Women like us all. We know how powerful the phrase ‘you have to see it, to be it’ is – so let’s use our consumer power and our voices to make our online ‘reality’ reflect ‘IRL’ reality.
"Imagery, like anything else, can be healthy or harmful, addictive or nutritious" - Rankin
The other ‘brand’ to think about when we’re looking at how women are portrayed, is your own - your personal brand. Most of us have social channels and platforms that we share snippets of our lives on. And we snap and share pics of ourselves a lot. Rawhide’s research says that over 1,000 selfies are posted on Instagram every second!
Another study by Now Sourcing and Frames Direct says that “the average millennial will spend an hour a week on selfie duty, which can be anything from taking the photo to re-taking and editing it.
Considering the average lifespan is 27,375 days, an average millennial is expected to take 25,700 selfies during their lifetime”.
Often, we edit these images ruthlessly and only share those we think are flattering.
We delete those we think make us look tired, fat, funny, wonky, short, tall, thin, bony, curvy or whatever label we’ve decided we don’t like.
All those images get chucked in the bin. Out come the filters and the editing software and ta-dah, we’ve photoshopped ourselves and curated our image library in the same way we hate the magazines doing.
So let’s lead the ‘real women’ movement ourselves, let’s share those raw and unedited (or less edited) pics that show joy, tears, fun, fear, courage, excitement and inspiration. Those real moments where we’re living our lives, not editing them.
You can read more about the marketing insights here.
Women hate negotiating! This has been proven now in a number of studies. Babcock and Laschever’s research in their book "Women Don't Ask: Negotiation and the Gender Divide" shows that
2.5 times more women than men said they feel "a great deal of apprehension" about negotiating
Men initiate negotiations about four times as often as women
When asked to pick metaphors for the process of negotiating, men picked "winning a ballgame" (they’re American, it would be the same as winning a soccer or rugby game) and a "wrestling match," (what is the Kiwi or Aussie equivalent of wrestling? Cricket? Surfing? Bowls?) while women picked "going to the dentist." - that's universal, no-one sees that as a good way to spend an hour, ever.
Winning a game or an hour or more of pain .. you can see why men and women approach negotiation differently when that's the expectation and usually, the past experience too.
Why it matters?
Firstly – everyone deserves to get paid a fair wage for a good day’s work. It’s up to you to ensure you receive this. Your value and your contribution is important. You are a contributor to the workplace, your home, the community and the economy and having a salary that reflects your employment output is a key part of enabling you to deliver your best contribution and grow day after day.
It’s not just you. We all need to get better at this, teach this skill, pay it forward, coach others, share stories, learn the lessons from when it goes well and when it doesn’t. We should talk about it more and collectively, build capability.
Emily Amanatullah, the Assistant Professor of Management at the University of Texas completed a research study too, hers asks men and women to negotiate for themselves, and on behalf of another person. Her findings showed that when the women negotiated for themselves, they asked for an average of $7,000 less than the men, yet when they negotiated on behalf of a friend, they asked for just as much money as the men.
Next time you're in there asking for what you are worth, imagine you're bestie's in there with you and you're asking for her. Bank that $7K - you deserve it!
Keep an eye out here as next month we will publish a 'how to' guide for negotiating your salary.
If you jump on any social platform you’ll soon be bombarded with messages that are confusing - one minute we’re told “hustle, hustle” so it's all about the grind, we see the posts that demand we “rise and grind”. Then the next message is championing “rest is best”, downtime is key, you need to calm yourself and be centred, and then be intentional with your actions. (NB: We encourage a balance of both! Its all about what’s right for YOU at that point in time).
We then see more of the drive and amibition type posts such as: “good is the enemy of great” (coined from the business leader Jim Collins) and “aim high!” “shoot for the stars”.
Ultimately the messages are all about focusing on the big, hairy, audacious goal (BHAG), the pinnacle, the top of the mountain, making the dream your reality blahdeblah. All of this is important, you absolutely need to know what ‘success’ looks like for you.
But this ‘perfect’ end state, can be motivating or it can be crippling. When we have an ideal state or outcome in mind, one that is huge and important and we are really invested in getting there, for some of us that's really motivating. But for others, it's also really intimidating, it's almost seems out of our reach, it seems too much and hard to know where to start.
That’s where this post from James Clear is a great read. We can get stuck with this inspirational, aspirational goal, stuck on making it a reality, making it perfect and so damn good. So we create pressure that every step also needs to be perfect and damn good too. He reminds us that actually, that can cause us to stall, or procrastinate.
"Obsessing about the ultimate strategy or the ultimate diet or the ultimate golf club
Please always take action, step forward, do something it can be ugly, messy, awkward and that's okay because an imperfect start is awesome, because it's a start!
You can read James’ full post here.
“The most important kind of freedom is to be what you really are. You trade in your reality for a role. You trade in your sense for an act. You give up your ability to feel, and in exchange, put on a mask. There can't be any large-scale revolution until there's a personal revolution, on an individual level. It's got to happen inside first.”
Don’t ya love a good quote? Especially one that evokes a warm fuzzy feeling or lights the fire of desire in you.
This one from Jim Morrison of The Doors is pretty powerful.
Especially today, where we’re exposed to so many ideas and images, and our view of who we ‘should’ be is heavily influenced by media and modified reality. We need to shhhhh the shoulds, and follow our own path – be who and what ever you want to be. Please! For all our sakes!
We hear a lot about a fear of failure, but oftentimes, we can also be scared of success. We may not be aware of it either, we're socially bombarded with messages that tell us being successful is amazing. It probably will be, but if it's a new goal, a new area, and requires stepping outside the comfort zone, that fear can fire up. Fear often has to do with worrying about uncertainty, feeling out of control, and wondering 'what will it be like when I've done x, y or z?'.
When you realize you can't answer those questions without doing the actions and starting the journey, and trusting that journey, even if you don’t fully understand what that is, it’s easier to start taking the action needed. You also need to remind yourself that you both deserve and need to be successful and happy.
There are typically three areas of success where that fear hides out so when you know about them, you can do something about them! These three areas are fully credited to 99U.
1. Fear of Not Coping With Success
If you experience doubts, remind yourself of all the extra resources success will bring you:
2. Fear of Selling Out
Firstly, accept that you’ll never please everyone. Backbiting is part of the price of success.
Secondly, make sure you are comfortable with your choices. Make a list of all the things you would consider “selling out,” and which you’re not prepared to do. Then keep the list handy. As long as you don’t do the things on that list, you can look yourself in the mirror. Whatever anyone else says about you.
3. Fear of Becoming Someone Else
Because we habitually put successful people on pedestals, the idea of becoming “one of them” can feel daunting. You start to worry that you’ll turn into someone else, a person your friends and family won’t recognize—and won’t like.
This fear has some foundation in reality. After all, if you were satisfied with the person you are now, why would you want to change? But it’s also founded on a false premise: that change is about leaving your old self behind and replacing it with a completely new one. Change is more complex than that. You are definitely more complex than that.
Here's the old saying - feel the fear and do it anyway! DO IT! You know you want to :)