Careering
  • Home
  • Blog
  • Resources
    • Applying for Roles >
      • CVs
      • Cover Letters
    • Negotiation
    • Decision Making
    • Interviews with Kiwi women >
      • Suran Dickson
      • Melissa Baer
      • Alexia Hilbertidou
      • Sharee Harper
      • Jane Guy
      • Ivett Lengyel
      • Erica Austin
      • Alice Shopland
      • Jessie Kendall
      • Abbe Hyde
      • Melissa Gollan
      • Brough Johnson
      • Charmaine Nguru
      • Anya Satyanand
      • Kirsty Sailsbury
      • Monique Surges
      • Alayna Ng
      • Sandra Clair
      • Rosie O'Shea
      • Rawinia Rimene
  • About
  • Contact
  • Podcast

Words, Ideas, Stuff

Some ideas and thoughts, captured with the view to help you.

What is YOUR personal brand?

11/11/2016

0 Comments

 
​Warning – this is somewhat of a Soapbox topic for me. In today’s “reputation economy” not enough is being done to educate people on the impact of their personal brand. This has nothing to do with the brands you wear, or the brands you love, its about your own brand. Whether you like it or not, you have a  brand. You don’t need a business card or to own your own domain of myname.com – you have a brand right now.
 
It's defined as how we market ourselves to others, and it also means what Jeff Bezos, founder of Amazon says“Your brand is what people say about you when you’re not in the room”.

You already have a brand. This is done consciously or subconsciously. Whether you are actively promoting a well-defined brand or hardly communicating anything about it at all, people perceive who you are and what you do, based on the information available.

It’s your attitude, personal style, professional and personal background, attitude, mindset, wardrobe, posture, the language you use, your networks.

With that in mind, spend some time work ing through these queations:

What do you think your brand is now?
How are you being perceived?
How would you like be perceived and what would you like to be known for?
What can you do to influence that? 


Tim Ferris, Author of “The Four Hour Work Week" sums it up brilliantly
Personal branding is about managing your name — even if you don’t own a business — in a world of misinformation, disinformation, and semi-permanent Google records. Going on a date? Chances are that your “blind” date has Googled your name. Going to a job interview? Ditto.
0 Comments

Your comment will be posted after it is approved.


Leave a Reply.

    Categories

    All
    Career
    Change
    Decision Making
    Goals
    Growth
    Leadership
    Life
    Networking
    Personal Brand
    Rangitahi
    Salary Or Pay
    School
    Social
    Success
    Time Management
    Tools
    Women
    Workplace

    Author

    Melissa Davies

    RSS Feed

    Archives

    December 2022
    September 2022
    July 2022
    May 2022
    March 2022
    January 2022
    December 2021
    October 2021
    August 2021
    March 2021
    December 2020
    October 2020
    July 2020
    June 2020
    April 2020
    November 2019
    October 2019
    July 2019
    May 2019
    March 2019
    August 2018
    April 2018
    March 2018
    February 2018
    November 2017
    October 2017
    September 2017
    July 2017
    June 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    August 2016

Home
Podcast
​Amazing Women
Resources
Blog
© COPYRIGHT CAREERING 2018. ALL RIGHTS RESERVED.
  • Home
  • Blog
  • Resources
    • Applying for Roles >
      • CVs
      • Cover Letters
    • Negotiation
    • Decision Making
    • Interviews with Kiwi women >
      • Suran Dickson
      • Melissa Baer
      • Alexia Hilbertidou
      • Sharee Harper
      • Jane Guy
      • Ivett Lengyel
      • Erica Austin
      • Alice Shopland
      • Jessie Kendall
      • Abbe Hyde
      • Melissa Gollan
      • Brough Johnson
      • Charmaine Nguru
      • Anya Satyanand
      • Kirsty Sailsbury
      • Monique Surges
      • Alayna Ng
      • Sandra Clair
      • Rosie O'Shea
      • Rawinia Rimene
  • About
  • Contact
  • Podcast